Skyworth Group President Yang Dongwen said that the traditional household electrical appliance enterprises should do all-around manufacturers, it is necessary to explore the back to service charges, but also insist on hardware profits to keep profits. At present, the color TV industry, the Big Three Skyworth, TCL, Hisense in the "profitability of services," the new model of operation has been differentiated.

Overseas market has become a backbone

From the 2013 energy-saving subsidies to withdraw from the TV industry sales gradually tired, the market continued to shrink, the public color TV business have sailed to the sea, increase investment in overseas markets. The Japanese home appliance brand TV business in the global range of gradually withdraw, to the development of China's home appliance industry has brought opportunities.
Skyworth reported that overseas market turnover accounted for 21.4% of the Group's total turnover, representing an increase of 27.5% over the same period last year. Among them, the turnover of color TV products in overseas markets was HK $ 5,762 million, accounting for 67% of the total turnover of overseas markets, up 77.8% over the same period last year. LED LCD TV is up 61.6% to 371 million units. Yang Dongwen said the group based on OEM business, focus on expanding the high-end TV market share, so that LED LCD TV sales accounted for 99.9%. The company currently has subsidiaries in Thailand, the Philippines, India, Indonesia and Australia.
TCL2014 Group Annual Report shows revenue of 101.029 billion yuan, of which 45.462 billion yuan of income from overseas markets, accounting for 46.6%, is the year TCL Group business growth in the main driving force.
To continue to deepen the international market, TCL Group Chairman, CEO Li Dongsheng recently revealed that the Group will set up a production base in Yunnan, the use of its geographical location and "one way along the way" national strategy, further radiation in South Asia, Southeast Asia.
Hisense data also show that in 2014 the company's overseas revenue growth of 40% in the first quarter of 2015 in the global market fell 2% in the context of the company's overseas market is still a substantial increase.

New profit model is expected to be different

Relative to the existing pattern, the market is clearly more concerned about the color TV industry to service and content-based new profit model operating speed and operational results.
In this regard, Skyworth released to include film and television, advertising, games, education, shopping and tourism based on the next six major business models, and set 2015 to 2017 to achieve 80 million yuan sales target. This is the color of the other two giants Hisense and TCL strategy to form a difference. As early as August 2014, TCL Group to determine the user-centric, to promote the "smart + Internet" strategic transformation, the establishment of "product + service" new business model - TCL Multimedia CEO Hao Yi said in an interview, TCL will To create color TV hardware and backward charge 1: 1 profit model.
For the new model has been the taste of the first sweetheart - in the Canadian treasure and Mengniu two brands choose Hisense TV users after the precise advertising, the sea as cloud CEO Yu Zhitao said that the big video value is the first advertising, and TV As well as the Internet video giant, its users can be in accordance with the region (large, medium and small cities) and models (reaction to the purchasing power of the family) for selection, Hisense new chairman Liu Hongxin hope that in 2017, only advertising revenue will be able to break through 1 Billion yuan. At present, the sea as the cloud has started A round of financing plan, through financing and foreign investment, participation in video services, TV shopping, health care and online large screen games and other Internet companies.
On this difference, Yang Dongwen said, "This year is the service for the new profit model of the first year of operation, the next 3 to 5 years will be how the amount of income? We are not sure, at this stage is still waiting to see."

The new model is based on two basics

Although the giants have contributed to the new model, and how fast it can bring profit contribution, there are differences, but with the traditional home appliance manufacturing industry began to touch the growth of the ceiling, the profit has become very thin, so from the Hardware profit begins to explore the content service charges will not stop.
At present, the industry believes that the traditional color TV operation of the new model success or not the two key elements are: whether the user base is large enough, and including the background construction and operational capacity, including the basic conditions can be achieved. June 15 Hisense announced its smart TV activation of the user terminal breakthrough in the intention of this million, and Skyworth, TCL also have said that more than 6 million to 7 million. Background construction, including the user management system, including the payment system, including the content of the push system, online after-sales service system and so on. And these are also color TV businessmen are trying to build and improve the part.
It is worth mentioning that operational capacity, which is divided into self-operation and operation of two models. The above mentioned Mengniu and JDB in Hisense TV boot mode is an example of advertising. Cooperation model is to work with partners to co-operate, such as in the field of the game on the need for tripartite cooperation: content providers, operators and channel operators, in this part of the color TV businessmen often assume the role of channel operators.

Yang Dongwen said that some time ago, the company with Tencent and licensees - China Network TV CNTV conducted a tripartite cooperation: we introduced the Tencent video content and game content, the game a piece of their operation, Skyworth only as a channel and import, Activate the user and active users, and finally we are divided according to the profits.